I didn’t choose marketing. Marketing chose me — and it chased me until I stopped running.
I once walked away from marketing because it didn’t feel right for my introverted self. Years later, it came back — but in a way that fit me perfectly.
Sometimes the very thing we’re avoiding is the thing we’re meant to do — especially as introverts.
When I enrolled for my Marketing diploma, I didn’t really know what it was about.
It just sounded… cool.
I excelled at the theory, graduating as the best performer in my class. But the moment it came to presenting, my introverted side took over. Being the centre of attention? No thanks. I’d skip class rather than stand in front of people.
After graduation, I made a bold decision:
I wasn’t going to work in marketing.
So I majored in Entrepreneurship and Business for my bachelor’s degree. It felt safer. Less intimidating. I did well — but not as well as I had in marketing.
Then I landed a job in design and multimedia. And that’s where I discovered digital marketing.
It was a full-circle moment. The very thing I’d been avoiding came back — not as the spotlight-heavy, traditional marketing I feared, but in a quieter, creative, introvert-friendly form I could truly enjoy.
You can’t outrun your calling. Sometimes it finds you in a form that fits you perfectly. For me, that was marketing — but on my terms, in a way that worked with my strengths as an introvert.