Project 1: Building a Personal Brand on LinkedIn
Project Title: Elevating My Professional Presence on LinkedIn
Problem:
My LinkedIn profile was underutilised, with a generic profile and background photo, a weak headline, and no featured content. It didn’t communicate my skills or attract meaningful connections.
There was no clear brand identity to position me as a thought leader.
Solution:
Banner Transformation:
Why this banner is impactful:
-It's mobile optimised
-It shows the value I bring
-It shows my main skills
-It shows a professional image to build trust
Featured Section Enhancement:
Why this Featured Section is impactful:
-I added a curated link and image that showcased my expertise and growth journey, making my profile more credible and engaging.
Content Strategy & Engagement:
Content Strategy: Focused on introvert-friendly personal branding, digital marketing insights, and motivational posts. My goal was to increase engagement, build authority, and grow my network.
Content Examples:
Results:
Before and After: Increased from a low-engagement profile to over 900 engaged followers.
Metrics: Higher post impressions, consistent engagement on content, and profile views grew significantly.
Qualitative Results: Built meaningful connections and positioned myself as “The Introvert Marketer.”
Skills Demonstrated: Content Creation, Branding, Copywriting, Social Media Strategy, LinkedIn Optimization, Graphic Design.
Project 2: Graphic Design for Others
Project Title: Design Projects
Problem: Clients needed professional designs to communicate their message clearly and attract attention online.
Solutions:
Design 1:
Client: Individual client
Project: Flyer/Poster
Explanation: Designed a bold, modern layout with clear text and image elements to increase visibility.
Design 2:
Client: Individual client
Project: Book Cover
Explanation: Designed a striking cover which clearly describes the book's theme.
Design 3:
Client: Individual client
Project: Poster
Explanation: Designed an engaging event poster which is eye-catching and not boring.
Skills Demonstrated: Graphic Design, Branding, Canva, Content Creation.
Project 3: Video Creation and Distribution
Project Title: YouTube Video: “NUL Online Application Guide”
Problem: Students at the National University of Lesotho struggled to complete the online application due to a lack of guidance.
Solution:
Video link:
Explanation: I filmed and edited a clear tutorial breaking down the application steps. Used captions and editing techniques to ensure accessibility and clarity.
Results:
Views: Achieved over 10,000 views on YouTube.
Other Metrics: Increased watch time and received positive comments from students.
Impact: Made the application process easier for thousands of students.
Skills Demonstrated: Video Editing, Video Production, Content Creation, Storytelling, YouTube Optimization.
Project 4: Creating My Personal Website
Project Title: Designing and Launching My Personal Website
Problem:
As I grew my digital marketing presence, I needed a central hub to showcase my work, share my story, and give people an easy way to connect with me.
Without a personal website, my online presence felt incomplete and scattered.
Solution:
Website Design: Built a clean, modern website using Adobe Portfolio.
Brand Identity: Aligned the site’s visuals and tone with my personal brand as The Introvert Marketer.
Copywriting: Wrote clear, engaging copy that communicates my services, story, and value proposition.
Portfolio Integration: Added case studies (LinkedIn growth, video project, designs) to showcase real results.
Call-to-Action: Included contact information and a clear invitation to work with me.
Results:
Created a professional online hub that ties together all aspects of my digital brand.
Positioned me as credible and approachable to potential clients.
Made it easier for brands to view my work, learn about my skills, and contact me directly.
Increased trust and professionalism in my outreach and networking.
Skills Demonstrated: Web Design, Branding, Copywriting, Storytelling, Content Strategy, User Experience.
Social Media Management (LinkedIn)
Project Title: LinkedIn Content Strategy and Management
Problem:
My LinkedIn profile was not generating engagement or positioning me as a digital marketer.
Solution:
Content Strategy: Developed a strategy focused on introvert-friendly branding, digital marketing insights, and motivational storytelling. My goals were to grow my audience, increase engagement, and build credibility.
Analytics
Results:
-Gained 900+ new followers.
-Significantly increased post impressions and engagement rate.
-Built a strong, consistent brand presence that resonates with introverts and marketers alike.
Skills Demonstrated: Social Media Strategy, Content Creation, Copywriting, Analytics, Branding.
Client Testimonials
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